About us

We build the platform we wish we could have bought

GrowMate is the Dutch software platform by UDefine from The Hague. Not an anonymous software factory, but a team that visits you on site, gets to know your processes and is only satisfied when your team is too.

20+
happy customers
50+
modular components
99.9%
guaranteed uptime
24/7
local Dutch support
Our story

Born out of frustration with software that almost fits

GrowMate was born on our customers' work floors. As a software agency, at UDefine we kept seeing the same pattern: growing businesses holding their processes together with a patchwork of scattered tools, spreadsheets and note apps. And when they switch to a standard ERP, that system turns out to be too rigid, too expensive or too generic for how they really work.

So we built it the other way around: a modular platform where your way of working is the starting point. An expert visits and maps your processes, our AI Engine composes the right module set from 50+ components, and your dedicated consultant perfects everything down to the last detail. Software that shapes itself around you, not the other way around.

Today more than twenty Dutch businesses run on GrowMate, from bicycle specialists to logistics providers. Each with its own composition, all with the same promise: a system that grows with you and always keeps fitting precisely.

What we stand for

Four principles you will recognise in everything we deliver

🛠️

Craftsmanship first

AI makes us fast, but people finish the job. Every module is configured, tested and refined by a consultant before you work with it.

📍

Close by and Dutch

We visit on site, speak your language and are available 24/7 from the Netherlands. No ticket system in another time zone.

🔍

Radically transparent

Hours, prices and planning are in writing before we start. If the hours turn out lower, you see that on your invoice.

🌱

Built to grow with you

Modular, without lock-in. You activate what you need today and expand when your business is ready.

Software that turns your vision into reality: we build it for you. That is not a slogan, that is literally how every GrowMate project starts: with your vision, at your table.
DK
Danillo van Kesteren Co-founder UDefine · GrowMate
Transparency

You know exactly who you are doing business with

GrowMate is developed and supported by UDefine B.V., based in The Hague and registered with the Dutch Chamber of Commerce.

Come and meet us, the coffee is ready

Schedule a no-obligation demo and discover within 30 minutes how GrowMate fits your processes.